What it is
On Google, a campaign built around the searches that mean someone is ready to buy, not the ones that mean they are curious. A person typing a treatment, a price and a city is a buyer. A person typing a general question is a reader. We choose the searches, write the adverts, and point each one at a page built to turn that click into an enquiry.
On Instagram and Facebook nobody is searching, so the advert has to stop the scroll: one picture, one line, one reason to message you. We choose who sees it, and design the adverts ourselves.
Most wasted ad money is wasted after the click. The advert works, the visitor lands on a page that does not mention what they wanted, and they leave. So we build the page the advert lands on as well.
Turbans by Veev
Aerrand
Turbans by VeevEverything in a campaign
- Strategy before any spendWhat to advertise, to whom, and what happens after the click.
- Full trackingForms, WhatsApp chats and calls each counted, with Meta's Conversions API and Google's enhanced conversions.
- Cost per customer, not just per leadEnquiries matched to the people who actually paid.
- Search, social and retargetingSearch catches people looking now. Social and retargeting bring back the ones who left.
- A landing page per campaignEach advert's message carries through to its own page, and the pages are A/B tested.
- Fresh creative every monthNew images and short videos, a library of hooks, and checks for adverts that have gone stale.
- Weekly optimisationSearch terms read, wasted spend blocked, and budget moved to what is converting.
- Replies in under a minuteEvery enquiry from an advert gets a WhatsApp reply in under a minute, with AI automation.
- A live dashboard and a monthly callSpend, enquiries, cost per enquiry and cost per customer.
- Competitor ad watchWhat your rivals are running, and where they are weak.
- Accounts in your nameYou own the ad accounts, the data and the pixel.
