Google Ads
The fastest way to be found, and the easiest way to waste money.
What it is
A campaign built around the searches that mean someone is ready to buy, not the ones that mean they are curious. A person typing the name of a treatment plus a price and a city is a buyer. A person typing a general question is a reader. We choose the searches, write the adverts, and point each one at a page built to turn that click into an enquiry.
Most wasted ad money is wasted after the click. The advert works, the visitor lands on a home page that does not mention what they searched for, and they leave. So we build the page the advert lands on as well.
How it relates to the rest
Ads buy the visit. The website, the forms and the follow-up decide whether the visit becomes money. That is why we would rather run ads into a site we know captures.
What changes for you
- You show up for the searches that matter from the first day the campaign runs
- You see what each enquiry cost you, as well as how many clicks you bought
- Searches that waste money get blocked as they appear
- You can turn it up, down or off whenever you like