A consultant presenting a chart to a seated team in a meeting room

Diagnostic readback · week 2

Operating consultancy · Central Business District

Your business is not short of customers. It is leaking the ones it already has.

We work with Nigerian service businesses turning over ₦50m to ₦500m — agencies, clinics, logistics firms, contractors — and we start every relationship the same way: by scoring the four things that actually decide whether a company that size grows or stalls. Score yourself below in four minutes. It is free, and it is the same instrument we charge ₦850,000 to run properly.

Score my business See how we work

A real scorecard, anonymised Facilities management firm · 34 staff · ₦310m revenue · scored at first engagement

This business Peer median

n = 140 diagnostics

The instrument

Twelve questions. Four scores. One uncomfortable answer.

Demand, Conversion, Delivery and Cash. Almost every stalled service business in this country is strong in one or two of these and quietly bleeding in another — and the owner is usually working hardest on the one that is already fine. Answer honestly; nobody sees this but you unless you send it to us.

Demand Question 1 of 12

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Your scorecard Answer the questions and this fills in, dimension by dimension.

You Peer median

What the 140 diagnostics show

The money is rarely lost where owners look for it.

Three colleagues working over printed documents at a table

Owners of businesses this size almost always describe their problem as "we need more clients". When we open the books, the revenue is usually already in the building — quoted and never chased, delivered and never billed, renewed at last year's price because nobody owned the conversation.

Across the diagnostics we have run, these five account for most of the gap between what a company invoices and what it could have invoiced on exactly the same workload, with exactly the same staff.

None of them require a single new customer to fix. That is the whole argument for starting here.

Recoverable revenue, by source Median share of annual revenue, 140 Nigerian service businesses, ₦50m–₦500m

Percent of annual revenue · median

How we work

Ninety days, four phases, and we leave.

We are not a retainer that quietly becomes staff. A sprint has a start, an end, and a handover to somebody on your payroll who can run it without us. If you still need us at day 91, we have failed at the part that matters.

Weeks 1–2 Diagnose

We score the four dimensions properly — with your numbers, not your impressions.

Twelve months of invoices and quotes
Interviews with five of your people
One week shadowing delivery
Written findings, presented to you alone first

Weeks 3–5 Stop the leak

The fastest money in the building, taken first, so the engagement pays for itself early.

Every open quote chased to a yes or a no
Unbilled scope identified and invoiced
Receivables over 60 days worked
A price rise modelled and scheduled

Weeks 6–10 Build the machine

Turning what your best person does by instinct into what everyone does by default.

One documented path from enquiry to invoice
A quoting standard with floors, not vibes
A weekly number that predicts next month
Delivery checklists your team wrote

Weeks 11–13 Hand over

Someone on your staff takes ownership while we are still in the room to correct them.

An internal owner named and trained
Dashboard your managers actually open
Two review cycles run by them, watched by us
90-day and 180-day check-ins, no fee

Two colleagues talking through figures on a laptop in a meeting room — Week 9 · build the machineTwo days a week, on site

Case notes

Three businesses, none of which needed more customers.

Names withheld because the interesting part of each of these is embarrassing. Figures are twelve months after handover, measured against the twelve months before we started.

Interior fit-out contractor · 41 staff · Abuja & Nasarawa

Winning the work and losing it in the variations

They quoted well and built beautifully. Then clients asked for changes on site, the foreman said yes because saying yes is how you keep a client happy, and none of it reached an invoice. Over a year that was ₦38m of work done for free.

We did not touch their marketing. We gave the site foremen a one-page variation form, a rule that nothing gets built without a signature on it, and a Friday review where unsigned variations get escalated to the owner. The awkward conversation moved from the invoice to the moment — where it is a normal conversation.

Revenue+21%Same headcount, same enquiry volume

Variations billed₦34mFrom ₦0 the previous year

Delivery score31 → 68Measured at handover

Diagnostic laboratory group · 3 branches · 58 staff

A price list that had not moved in four years

Costs had risen with the naira; prices had not, because nobody owned the decision and everyone feared losing corporate accounts. Gross margin had quietly fallen from 54% to 31% while revenue grew — the owner was working harder every year for less.

We modelled a rise per test rather than across the board, sequenced it by account, and wrote the script for the twelve conversations that mattered. Two corporate accounts left. Both were loss-making, which we could finally prove.

Gross margin31% → 47%Twelve months after

Accounts lost2 of 40Both below cost to serve

Cash score24 → 61Measured at handover

Corporate travel agency · 19 staff · Abuja

Every enquiry went to the founder's phone

She was the business. Enquiries arrived on her personal WhatsApp at all hours, she quoted from memory, and when she travelled the pipeline simply stopped. Her team of nineteen could not sell because nothing had ever been written down.

Ninety days later there was a shared inbox, a quoting standard with real floors, and two people who could price a corporate itinerary without asking her. Revenue is up modestly. The number she cares about is that she took three weeks off and it grew anyway.

Response time31h → 3hMedian, enquiry to quote

Quotes by others0% → 74%Not written by the founder

Conversion score29 → 66Measured at handover

Fees

Published, fixed, and never a percentage of your upside.

Success fees sound generous and quietly make your consultant a shareholder with none of the risk. We charge for the work. What it earns you afterwards is yours.

Operating Diagnostic

Start here · 2 weeks

The full scorecard run properly on your numbers, five staff interviews, a week inside delivery, and a written findings document. Ends with a decision: do the sprint, do it yourself with our plan, or do nothing. All three are acceptable answers.

₦850,000Fixed · credited to a sprint

90-Day Sprint

The main engagement

The four phases above, run by a partner with two days a week on site. Includes the diagnostic if you have not already done one, all documentation, and the 90- and 180-day check-ins after handover.

₦2,400,000Per month × 3

Fractional operator

After a sprint only

For owners who genuinely need a second pair of hands at the top while they hire one. Two days a week, six-month minimum, and we will tell you when to stop paying us.

₦1,600,000Per month · 6 mo minimum

Board advisory

Ongoing

A partner at your quarterly board or management meeting, with the numbers read beforehand. Cheap, occasionally decisive, and not a substitute for doing the work.

₦600,000Per quarter

Partners

Three of us, and a partner is on every engagement.

There is no bench of analysts here to leverage. You get the person you met, on site, two days a week — which is also why we run four sprints at a time and no more.

A group of professionals in conversation in an office

Ifeanyi Obi

Founding partner · delivery & operations

Twelve years running operations for a facilities group across four states before this, and two years at a strategy firm in Lagos before that. Believes most Nigerian businesses fail on execution long before they fail on strategy, and has the scars to argue it.

Halima Sule

Partner · pricing & cash

Chartered accountant, ex-audit, ex-CFO of a diagnostics group. Runs every pricing and margin piece we do. The person who will show you, gently, that your best-loved client is losing you money.

Tunde Bakare

Partner · demand & conversion

Built and sold a B2B services firm in Ibadan, then spent four years fixing sales processes for other people. Sceptical of marketing spend until the follow-up process can survive it.

Next step

A forty-minute call, and we will tell you if this is not for you.

Bring your scorecard if you did one. We will read it back, tell you what we would look at first, and be honest about whether a ₦850,000 diagnostic is the right spend for your business right now. Roughly a third of these calls end with us saying not yet — usually because the business is too small for this to pay, and we will say so rather than sell you something.

Book on WhatsApp 0805 331 7788

Telephone0805 331 7788 WhatsApp0805 331 7788 Emailpartners@orisun.ng

Office12 Ahmadu Bello Way, CBD, Abuja

CallsMon – Thu, 08:00 – 17:00

Capacity4 sprints at a time

Next openingTwo sprint slots, January